A lot has happened in the 5 years since November 29th, 2019, when we began observing what we call “Blue Friday” - both at TRAK and around the world. Change, like the tide, is constantly in motion around us - causing us to rise, to fall, only to inevitably rise again.
Our story as a company and community of paddlers has traced a similar pattern and now, on the cusp of 2025, there is a healthy flow once again at TRAK. It has taken a global village of paddlers to help us reach this new highpoint on our course.
Our flagship product received numerous updates this year and has never been in a better state, and is more available today than it has ever been. Our Pilot Ambassador Program has grown to 60+ worldwide, and upped the ante in delivering important training to TRAK owners at our camps & tours and local delivery events.
We're rewarding paddlers embracing BLUE Friday with a special gift below, keep reading to find out how to get yours!
The involvement of our community in creating a positive learning environment and sharing their stories has really set the standards we operate within, and is always the focal point of our aspirations as a company.
So, within a sea of change, what will TRAK do differently this year on our Blue Friday?
Nothing.
We will close our office, pack up our boats, and head to water. Taking the day to break from the clutter and consumerism - to reconnect with ourselves and the nature around us - is something that is not going to change.
If you have the ability, we encourage you to do the same. Take time on November 29th to get on, in, or near water.
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