What’s Next? (it’s fueled by curiosity)

December 05, 2011

"What the heck is that?"

While the world is moving at a faster pace than ever, I’ve been working at slowing down my pace and the tempo of things at TRAK. Over the past couple years, I have focused on the fundamentals…in both my own life and for the company. My wife and I had our first child in 2009. Logan is 2 years old, and is a constant source of inspiration, laughter and amazement. We are expecting another baby in March of 2012. What a series of gifts, and what an opportunity to see life from another view.

At the same time as building the foundation for a growing family, I have been working on getting the basics together at TRAK…the fundamentals of having a sound business and solid marketing. One thing that our dealers, customers and community have constantly reminded us is that there is a lack of information, videos and real reviews out there about this incredible, performance folding kayak. Many people are intrigued by the idea of the TRAK T-1600, but don’t REALLY believe that it can do what it can ACTUALLY do. Over the past few years, I have been fortunate to hear about many of the “expedition-grade” paddling experiences that our owners are having out there. Because of the old adage “seeing is believing”, we have worked on and are building a multi-episode, web video series to give viewers a perspective on what the TRAK can do, and what it can’t do. What are the limitations? What are the real benefits, other than the obvious. The series is also being produced to honour and be of service to our ‘early adopters’…the folks that have bought a T-1600 over the past 4 years, as well as the earliest dealers and distributors that have embraced TRAK in their markets. People are curious. It’s time to demonstrate the truths on the big screen (well at least computer and tablet screens!).

We are working with Jaime Sharp to produce this series. Hailing from New Zealand, Jaime is an accomplished sea kayaker, who has traveled with and paddled his TRAK boat for the past few years. He currently lives on Vancouver Island but continues to travel the world.

There is a lot to like about Jaime. The one thing that stands out for me is his commitment to get the real deal out to people that are interested in TRAK. He’s a healthy skeptic, and understands others’ perspectives because that’s where he started on his TRAK journey. Jaime is working with many others on this series, so we can get a good cross-section of perspectives and experiences in many different environments and circumstances….from deep sea rescues, to kayak surfing, to multi-day tripping, to the technical aspects of the T-1600 and how to do certain techniques in this unique craft.

Get ready for The TRAK Files! Episode 1 will be released before Christmas. Take a look at this sneak peak, narrated by our ocean friend…

Until next time,

~ Nolin

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